Looking to buy a diamond? We’re here to help and will make sure you walk away knowing you received the diamond she will love at a price you love. Most importantly, the piece of mind that we are here for you for the life of the diamond.

Did you know? Diamonds are the hardest materials on Earth. They are 58X harder than anything else. That’s what we call a good investment.


When looking to buy a diamond there are four areas you should consider, the “4Cs”: clarity, color, cut, carat weight. The combination of these 4 factors determine the value. Clarity: Clarity refers to how “clear” the diamond is in terms of blemishes and inclusions. Color: Color affects the grade of the diamond. The less color, the more the value of the diamond. Cut: Cut refers to how the diamond interacts with light. It considers factors such as proportions, symmetry, and polish. Carat Weight: Carat Weight refers to the size of the diamond. If you want a more detailed explanation check out the GIA website (Link to

If you want a more detailed explanation check out the GIA website
GIA logo


The human contribution to a diamond's beauty is a well-executed cut.



Clarity grades assess the number, size, relief, and position of inclusions and blemishes.



The less color, the higher the grade. Even the slightest hint can make a dramatic difference in value.



Cut (proportions, symmetry, and polish) is a measure of how a diamond’s facets interact with light.


Carat Weight

Rarity means larger diamonds of the same quality are worth more per carat.


What does is it mean if a diamond is certified or not?

If a diamond is certified it means a 3rd party (who is not buying and/or selling the diamond) examined the 4Cs of the diamond and graded it. It is important to have a certified diamond for insurance purposes. It’s also good to have for peace of mind; to make sure that you are paying for the real value of the diamond.